About

Isha Shukla is a content writer, researcher, and social media specialist with a strong academic and professional background in journalism and digital media. She has hands-on experience as a Social Media Manager — developing and executing content strategies, managing social media platforms, and analysing performance metrics to improve audience engagement.

This book is a result of her academic knowledge combined with practical industry experience, designed to simplify social media marketing for learners, students, and aspiring professionals.